2025 Craft Trends: The Siren Aesthetic

The mythical and fantasy themes are taking over, and one of the most intriguing trends this year is the Siren Aesthetic — a mysterious, edgy take on mermaid-inspired beauty. Think deep ocean hues, shimmering textures, and an enchanting mix of dark elegance with sea-inspired elements.

???? What’s Trending?
Pinterest searches show a growing obsession with this aesthetic:
+695% Dark Siren Makeup
+90% Dark Mermaid Makeup
+80% Wavy Wet Hair Look
+65% Sea-Inspired Nails
+40% Witch Outfit Aesthetic

How to Use This Trend in Your Handmade Business
This aesthetic isn’t just for fashion—it’s a perfect opportunity for makers, designers, and resellers to attract trend-conscious buyers. Here’s how you can incorporate the Siren Aesthetic into your product line, styling, and marketing:

Create Siren-Inspired Accessories – Offer crowns, tiaras, headbands, and hair clips adorned with paper flowers, beads, crystals, sequins, shells, and iridescent details to capture the deep-sea magic.
Embrace Dark Elegance – Pair soft elements like delicate florals with moody colors, metallic accents, and ethereal textures to elevate your designs.
Use Trending Styling & Photography – Showcase your products with wet-look hair, deep jewel tones, and mystical lighting to create atmospheric visuals that resonate with the trend.
Leverage Trend-Driven Hashtags & Keywords – Incorporate terms like #SirenAesthetic #DarkMermaid #OceanGoth in your product descriptions and social media captions to attract more visibility.
Tap into Social Media Engagement – Share styling tips, behind-the-scenes content, or transformation videos (e.g., before & after product styling for a Siren look) to drive engagement and position your brand as trend-savvy.

Your Turn!
Would you add a Siren-inspired product to your collection? Let’s discuss in the comments!